Challenge: The North Bronx schools are currently underperforming in terms of application numbers. The challenge is to create a highly visible and effective brand awareness campaign that resonates with the local community, drives interest in Success Academy, and ultimately increases applications. Given the diverse demographics and urban environment of the North Bronx, our messaging and visuals need to be tailored to make a strong, immediate impact.

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Solution: To boost brand awareness and enrollment, we will design a series of digital and static advertising assets that will be strategically placed in high-traffic areas throughout the North Bronx. These assets will be featured in subway stations, on digital billboards, and on static urban panels in key locations within Norwood, Kingsbridge Heights, and Williamsbridge. The campaign will emphasize the unique strengths of Success Academy schools, such as academic excellence, a supportive community, and the opportunities available to students.

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Outcome: Through this targeted brand awareness campaign, we aim to significantly increase applications for our North Bronx schools. By saturating key areas with compelling and relevant messaging, we expect to enhance the visibility of Success Academy and drive more families to consider our schools as their top educational choice. This campaign will not only help meet current application goals but also establish a stronger, more recognizable presence for Success Academy in the North Bronx community.